Marketing Research on Selected Two Major Competing Brands Essay

Marketing Research on Selected Two Major Competing Brands - Essay ExampleAs the paper stresses the grocery storeing case study analysis of the Google Inc presented by Abt had demonstrated the marketing programs of Google precisely. Taking insights from his work, the nigh important facet of Googles marketing program is that it aims to make its applications and products accepted by all the market segments. An other important aspect of Google is that it allows both private and non-profit organization to use this search engine at absolutely free of cost. It is of no surprise to mention that Google works on the marketing motto that info gathering is a phenomenon of individuals, non-profit organizations and small and large businesses.This discussion declares that the external environment of Google is self-propelled in spirit and thus also provides opportunities and threats to the search engine. Google is on high demand and to remain competitive in this dynamic environment, it needs to predict the changes and accordingly adapt systems, cultures, strategies and also the process of alignment with the changes. In this respect, Google until now has undertaken some(prenominal) changes like that of the decision taken by Larry Page to step down from the role of Vice hot seat and make Eric Schmidt the front man for Google (CEO). This indicates that Google follows dynamic strategies within its internal environment to cope up with the of all time changing external environment. Google holds the top most position in the web and this position allows it to control each of the growth areas. Google has been so far applying marketing penetration strategies in the web industry for remaining on top. Free exposure and free benchmarking are some of the strategies that have been helping Google over the years. They always confine themselves aware of the competitive positioning and this trait of the company helps in achieving the competitive advantage over other competitors. The st rongest element of Googles marketing mix is their universal search product. This element always allows Google to every vote for or against any form of information and it is believed that this product type of Google is the ultimate generator of its