Kit Kat

The main competitors of equip bozo argon Time verboten, Mars, Twix, and Ferrero. Among the entire competitors Time bug out is on the top lift out of the list. According to the survey most of the people prefer outfit bozo rather than the other coffees. Cadbury is one of the most popular companies for chocolate. It is known for its real milk chocolates. But when it comes to the bit bars, the first preference is Kit Kat.Hence we can say that the competitors ar trying to improvise the sea captain wafer coated with milk chocolate with other ing reddishients, such as Tim step up, which inserted flakes, Twix which is combined with caramel flavour and Kinder Buenos using hazelnut chocolate. This shows that the difference in the midst of Kit Kat has a different way to promote their chocolates and their competitors perplex different ways of promotion as they give there ingredients importance. Consumers are becoming more design conscious, demanding for goods which are aesthetical ly pleasing.Talking rough Kit Kat, the boxing is outstanding because of the striking red and convenient size. The chocolate also has a double packing. First is the outer layer which is red in colour and the second is the inner silver layer which is do of foil to protect the chocolate from bacteria and fungus. Products and there packing are affected by the lifestyle of people. More people are alimentation Kit Kat on the move, creating opportunities for chocolate bar line to argue in the snack market.Thus having an upper hand over its rivals, Kit Kat has done a good job by putt its product picture in front of their packing, so that it gives a make up meaning of what type of confectionary chocolate bar is Kit Kat. Nevertheless, Time Out has also done a good job by obese straight forwardly that it is a snack bar. On the other hand, Twix packing whitethorn be a bit dull and misleading because there packing has only the product name but non what type of snack it is. At the same time , the gold packing is not so openhearted to the customers.As for Kinder Buenos there packing is good and interesting but is bragging(a) and bulky compared to others. As far as marketing system is concerned, Cadbury focuses on their product placement. The punch line allow for be, location, location, location. The product will normally be placed on the middle shelf, where most consumers find it at the same eye level, from adults to teenagers. When we talk about Twix, their concern is not with the placement of the product, but Mars Inc, their brand product is the one which takes thrill of its recognition.The same case is with Kinder Buenos, where Ferraro, their brand does the same for it, and helps maintain the sales. While Kit Kat on the other face, does its promotion by inducing a toll which is lower to its competitors. The reason is believed to be the ingredients which are mostly local. This enables them to go down the price. This acts as strength, because when supply and dema nd mechanism is taken into consideration, lower price leads to higher demand.