Swot Au Bon Pain in Malaysia

Strengths * Au Bon smart has the most prosperous overseas franchisee at Malaysias geographic neighbor Thailand. The similarity amongst these two countries might smooth the expansion of the business in Malaysia. * Au Bon fuss customized its menu in every operating Asian countries, this keep be adapted to Malaysian market as well. (e. g. , poultry-based meat is favor by majorities). Like in Thailand and South Korea, beginning Au Bon Pains business plan with cafes in prime office locations (targeting contradictory and local businessmen) might work as Kuala Lumpur is one of the economic centers in Asia- Pacific atomic number 18a. * Au Bon Pain has a tradition to support charities. Meanwhile, Malaysia has one of the highest Gini coefficients in Asia, poverty rates also vary significantly from state to state. Weaknesses Au Bon Pain is a new brand while Malaysians term to sic a Opportunities * Increasing consumer awareness in support value and regimen fortification for healthcar e * Malaysias Economic Transition Plan calls for real gross domestic product growth of 5-6% per year over the next ten years. * The service welkin makes 44. 9% of GDP, Malaysias development plan has a target of 35 cardinal tourists in 2020 * Malaysia is the third largest producer of poultry meat in the Asia Pacific region.Malaysia is self-sufficient in poultry, pork and eggs * More and more feverish and stressful lifestyle in urbanized Malaysia contributed to the growing demand for satisfied loyal food * Malaysian consumers take to eating out more frequently, which boosts foodservice volume sales in 2011 * Increasing consumer awareness in nutrition value and food fortification for healthcare has created the demand for functional/ well-preserved minimally processed fresh and organic food * Most of the respondents like to dine at western fast food restaurants than local fast food Threats * Malaysia has a Muslim population of 60%.Most retailers, foodservice operators and food ma nufacturers are inclined to ask for halal certificates for non-meat based food products and ingredients. * Malaysias locomote inflation rate dampened consumer spending inMalaysiaduring 2011. SWOT Au Bon Pain in Malaysia