Drugs, Money, Media and Advertising Essay -- Drugs Argumentative Persu

Drugs, Money, Media and AdvertisingAds for pharmaceutical doses are everywhere. They are in magazines, on television and radio, on billboards, and on the little bags that you get from the pharmacist. These days it is intemperate to get away from all the drug publicizing. All these ads are for products that learn a doctors prescription. The goal of announce is to increase get. By advertising so heavily for drugs that the majority of the population does not need, pharmaceutical companies attempt to perform as large a consumer base as they stooge. In advertising right away to the consumer, the drug companies accomplish two objectives. First, they get information directly to the consumer. Second, they promote the product and generate demand for their particular drug. Whether this type of direct-to-consumer advertising is good or bad depends on your perspective. The controversy about drug advertisement lies in how drug companies use the money generated by ads and how they charter to advertise their products. Some argue that the pharmaceutical companies just pocket the profits generated by ads, while the companies themselves say that the money is needed for the research and culture of new cutting-edge drugs. The information that the drug companies provide in the ads can be both informative and misleading. Deciding which side is right or wrong may be more difficult than we think, as both sides make good arguments for their case. More likely than not, the answer lies somewhere in between, with both sides being right and wrong. Allergy drugs such as Claritin, Allegra, and Flonase go become very popular in recent years. In 2000, Claritin was ordinal in the 200 most prescribed drugs in the US, wh... ... No. 21 Public Citizen. (31 Aug. 2000). Schering-Plough Political Money Pushes Claritin Patent Extension and Distorts Report. Public Citizen. http//www.citizen.org/pressroom/release.cfm?ID=369. (7 Oct. 2001). Sanes, K. (2000). The f ake Haven of Claritin. Popular Culture. http//www.transparencynow.com/claritin/claritin.htm. (7 Oct. 2001). Scott-Levin (2001) The Top 200 Prescription for 2000 by trope of US Prescriptions Dispensed. http//www.rxlist.com/top200.htm. (6 Oct. 20001). Secondwind (2001) Direct-to-Consumer Advertising. Second Wind. http//www.secondwindmagazine.org/issues/2001/spring/feature.html. (7 Oct. 2001). Swanson, Jack. (2001). Personal Interview. 17 Aug 2001. Tidwell, J. (31 Aug. 2000). Claritin Patent Gets Extension. Allergies. http//allergies.about.com/ library/weekly/aa082100a.htm?once=true&. (7 Oct. 2001).