Internet Health Information Pros Cons Health And Social Care Essay

Internet Health Information Pros Cons Health And Social Care Essay After becoming an essential part of life in less than two decades, the internet has fundamentally changed the way of information seeking and providing, and the nature of communication in many fields, including healthcare system. Nowadays we can see patients and carers search for health information through web-surfing, receive advice or education from on-line based health information providers, and communicate opinions on specific symptoms or newly developed treatments by exchanging e-mails, posting on the on-line message board, participating in the chat rooms (Servellen and Marram 2009). Though there are a myriad of merits on using the internet in health area, some have raised concerns about its negative effects on the vulnerable users and the relationship dynamics of face-to-face health consultation, especially with advent of the most informed patients ever. This report presents four internet sites on health information, describe positive and negative aspects of using the internet a s health information source, and discuss how so-to-speak impersonal nature of the internet has affected the relationship between patients and health professionals. Examples of health internet sites and their primary goals Department of Health and Ageing, Australian Government The Department of Health and Ageing(DHA) is a Department of State of Australia, operating under the Public Service Act 1999 and the Financial Management and Accountability Act 1997(2009). Its homepage provides information for both health consumers and professionals. For example, the major part of the DHA web pages consists of extensive subjects such as ageing, chronic diseases, quarantine and travel health, communicable diseases, organ donation, patient education, maternal and infant health, Medicare benefits, health product and medicines, health and ageing thesaurus, etc., which aim to support the sick, teenagers, seniors, their families and health care workers. In addition, the DHA also render information on other related web sites and useful links. MoodGYM The MoodGYM is a web-based interactive tool for general public, assisting identification and management of anxiety and depression. Developed by the Centre for Mental Health Research at the Australian National University, it is known as one of the most widely investigated psychic therapy application(Bell 2007). After registering ones basic profiles, users can try its programs for free and approach to step by step questionnaires and exercises on emotions. According to the web site of MoodGYM, its therapeutical foundation derived from Cognitive Behaviour Therapy, which claims that the way a person recognise the exterior environment eventually influences his behaviour, and Interpersonal Therapy, which was designed to provide solutions on conflicting roles, to improve relationship with other people, to give consolation over deep sorrow. Sibs: For Brothers and Sisters of Disabled Children and Adults The Sibs is a UK rooted, not-for-profit organisation helping siblings of disabled people. While many other internet sites pertaining to the disabled conditions are focusing on the information directly relevant to the handicapped people, this charity particularly acknowledges and addresses the special needs for brothers, sisters and parents of them. Through its internet homepage, young people and adult can assess to the practical tips as to being a family member of the physically challenged. It also contains information on workshop and training run across the UK for health care professionals and supporting siblings. Royal College of Nursing, Australia The Royal College of Nursing, Australia (RCNA) is a national nursing membership organisation, established in Melbourne in 1949, now moved to Canberra to concentrate on the professional development and policy analysis. Its official web site provides a variety of information for nurses and nursing students, including notices on upcoming conferences, expos, and workshops. Besides, 3LP, the RCNAs life-long education scheme, supports practice nurses with free e-training handling chronic disease, cultural variation, care plan management, self-management, and support strategies. Pros and cons for internet health information Through the internet we can be in contact with large volume of health information for 24/7 basis, even across national borders, by paying relatively low expense. Virtually every kinds of health information for every level and format is flowing over the internet, which means it is quite possible for you to select the very information you have searched for with little effort(Lee, Park et al. 2009). This kind of electronic accessibility is especially meaningful for some underserved groups such as the physically challenged and the scattered population in rural areas (Abrahamson, Fisher et al. 2008). In most cases the traditional mode of intervention or education hardly delivers such subdivided information conveniently with the constraints of cost-effectiveness, time and place. The anonymous nature of the internet also plays a positive role in providing health information for the vulnerable groups such as the mentally-ill or the disabled. For example, some patients from these groups might prefer not to reveal their personal details to others while craving for the necessary knowledge about their condition. In that case, the internet makes the most desirable solution they can approach the health information or exchange experience about illness conditions, remaining unidentified people. To sum up, the internet is seen to have great capacity for supplying versatile health information to both the general public and minor groups rapidly, widely and easily, which presumably lead to reduction of effort and time for health professionals while educating their clients. However, the promising feature of the internet could lead to the unexpected results. Due to the extreme variety of the web-based health information, it is often pointed out that the ability to correctly understand the medical terms and context, referred to as health literacy, sometimes impedes the right use of the health websites (Abrahamson, Fisher et al. 2008). And for the underserved, the problem could be much bigger. The vulnerable including the disabled, the elderly, etc , may be less health literate and less educated about judging the quality of information (Eng, Maxfield et al. 1998), and might be at a riskier status of becoming suffered by erroneous use of the on-line health information. Besides, the anonymity of the internet that enables rather free communication between the unidentified could result in destructive or unethical outcomes particularly for mentally weak patients. For instance, it is suggested that anonymity in a peer support website for the mentally ill might make it hard to identify whether the contents of posting of suicides and suicide attempts are real ones, therefore the members could be influenced by hoaxes to a greater extent(Hsiung 2007). In conclusion, the more information presented via the internet, the more sensitive approach and evaluation process are required, especially for the vulnerable groups lacking sound judgement capacity. How impersonal nature of the Internet affects the relationships between patients and health professionals Contrary to the traditional mode of providing health information, which involves direct communication and interactions between patients and doctors, the contemporary cyberspace generally offers one-way, impersonal communication. And this feature sometime motivates patients to search for the internet health information, because the internet seems more collectively objective source than the human being. For instance, the indirect interaction involving many unknown people lacking personal relationship, like the internet communication, may be seen to help find the impartial information(Robinson and Turner 2003). However, after surrounded by a large volume of one-way information and feeling the need to interpret or confirm them from the perspective of personally believable sources, patients are found to seek discussion with doctors about the internet health information found. Many patients are visiting GPs with print out of internet information. Some have argued that the internet might be a threat to the role of physician as a source of health information, as the internet would narrow the disparity of medical knowledge between patient and doctors(Hein 2001). But recently it is figured out that the health consultants remain the fundamental and essential authorities in selecting process of the information from the internet (Kivits 2006). Patients indeed have needs for integrated emotional support and personalised direction to get through the complex labyrinth of medical world. In summary, as the internet has become a convenient source of health information and substituted health professionals role in a degree, doctors and nurses are now required to be prepared to guide patients to choose more desirable health websites, answer their questions about the information found, and personally encourage patients willingness to learn and overcome their diseases, which would eventually make a substantial shift from traditional health care professional-patient relationship. Conclusion The internet educates patients and their carers in versatile levels, enhances accessibility to the health information for the underserved effectively, and assists health professionals to save effort and time to teach basic health information to the public. But there are also possibilities for some vulnerable subgroups to misuse the internet health information, due to lack of proper understanding of medical terms or appropriate capacity to distinguish between truth and falsehood. Even the patient with sound common sense and good educational backgrounds often find the information from the internet is confusing or untrustworthy. On top of that, the internet cannot provide the interactive personal communication by which patients can understand their specific conditions in the whole context. Therefore the roles for the health professionals now in demand are to actively accept the fact that they are not the only source of health information, help patient filter the internet health informat ion and support patients to take responsibility in understanding and conquering ones own disease. (2009). Annual Report 2008-2009. Canberra, Department of Health and Ageing, Australian Government. Abrahamson, J. A., K. E. Fisher, et al. (2008). Lay information mediary behavior uncovered: exploring how nonprofessionals seek health information for themselves and others online. Journal of the Medical Library Association 96(4): 310-323. OBJECTIVES: This research studied motivations for, barriers to, and effects of online health information seeking and explored lay information mediary behavior (LIMB) characteristics in the consumer health information domain. Lay information mediaries (LIMs) seek information on behalf or because of others, without necessarily being asked to do so or engaging in follow up, and have represented more than 50% of health information seekers in prior studies. METHODS: A web-based survey was posted on NC Health Info (NCHI) with 211 respondents, self-identified per the information need that brought them to NCHI as 20% LIMs (n = 43), 58% direct users (n = 122), and 22% health or information providers (n = 46). Follow-up telephone interviews were performed with 10% (n = 21). Interview analysis focused on lay participants (n = 15 LIMs and direct users combined). Interviewees were reclassified post-survey as 12 LIMs and 3 direct users when studied information behavior extended beyond NCHI search. Interview data were analyzed using grounded theory approach. RESULTS: Surveyed LIMs were 77% female (n = 33) and searched on behalf or because of family members (81%, n = 35) and people they felt extremely close to (77%, n = 33). LIMs reported various information seeking barriers sometimes to often. LIMs searched mostly without prompting (51%, n = 22). Interview results triangulated survey findings regarding gender, tie strength, and prompting. CONCLUSIONS: LIMB may be related to gender and relationship tie strength and appears more internally than externally motivated. Further LIMB research is warranted. Bell, V. (2007). Online information, extreme communities and internet therapy: Is the internet good for our mental health? Journal of Mental Health 16(4): 445-457. Background: Questions have been raised about the internets effect on mental health, although no principled review has yet tackled the issue. Aims: To examine the effect of the internet on mental health. Method: Literature review. Results: The internet is typically discussed as if it were a set of activities when it is actually a medium upon which various activities can occur. It is, therefore, neither good nor bad for mental health, although specific activities may have an influence. The standard of mental health information on the internet is probably equivalent to the mainstream media, although overall it still remains poor. The concept of internet addiction looks increasingly invalid, although it is likely that depressed or isolated individuals are more likely to focus on certain activities to excess. A number of extreme communities have formed online, such as pro-anorexia, pro-suicide, pro-amputation and likely-psychotic groups. These serve to provide support, outside a medical a nd social mainstream that finds their beliefs and behaviours unacceptable. A review of preliminary randomized controlled trials shows online therapy to be effective for many disorders. Conclusions: Mental health professionals are advised to lead the creation of online treatments and information. Clinical recommendations for the use of the internet are offered. Declaration of interest: None. [ABSTRACT FROM AUTHOR] Copyright of Journal of Mental Health is the property of Routledge and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holders express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) Eng, T. R., A. Maxfield, et al. (1998). Access to health information and support: a public highway or a private road? JAMA: The Journal Of The American Medical Association 280(15): 1371-1375. Information and communication technologies may help reduce health disparities through their potential for promoting health, preventing disease, and supporting clinical care for all. Unfortunately, those who have preventable health problems and lack health insurance coverage are the least likely to have access to such technologies. Barriers to access include cost, geographic location, illiteracy, disability, and factors related to the capacity of people to use these technologies appropriately and effectively. A goal of universal access to health information and support is proposed to augment existing initiatives to improve the health of individuals and the public. Both public- and private-sector stakeholders, particularly government agencies and private corporations, will need to collaboratively reduce the gap between the health information haves and have-nots. This will include supporting health information technology access in homes and public places, developing applications for the growing diversity of users, funding research on access-related issues, ensuring the quality of health information and support, enhancing literacy in health and technology, training health information intermediaries, and integrating the concept of universal access to health information and support into health planning processes. Hein, E. C., Ed. (2001). Nursing issues in the 21st century : perspectives from the literature Philadelphia, Pa., Lippincott Williams Wilkins. Hsiung, R. C. (2007). A suicide in an online mental health support group: reactions of the group members, administrative responses, and recommendations. Cyberpsychology Behavior: The Impact Of The Internet, Multimedia And Virtual Reality On Behavior And Society 10(4): 495-500. Suicides in online mental health support groups are inevitable. This case report of such a suicide describes the responses of the group members and the moderator and makes recommendations. Members of a large, public, mental health message board supported each other, and the moderator, a mental health professional, managed the milieu. A member joined in February 2001 and killed herself in April 2002. The initial response of the members was grief. The moderator attempted to minimize suicide contagion by not making any special announcements and to facilitate mourning by starting a memorial thread. There were no reports of self-injury in response to the suicide, and the online ventilation of grief may in fact have had some preventative effect. One member went to the funeral, and gradually, the group moved on. The moderator later implemented a memorial page. The responses of online groups to suicide may, like those of real-life groups, have resuscitation, rehabilitation, and renewal phase s. Diffusion of dependency, a searchable archive, and threaded, asynchronous discussion may facilitate mourning, but anonymity may increase vulnerability to false reports. A thread started in memory of a deceased member may function like a virtual memorial service. A memorial page may function like a virtual cemetery. Preliminary recommendations can be made regarding suicide prevention and responding to suicide in moderated online mental health support groups. Kivits, J. (2006). Informed patients and the internet: a mediated context for consultations with health professionals. Journal Of Health Psychology 11(2): 269-282. This article investigates how individuals use of the Internet for finding health information may affect the relationship between health professionals and patients. It explores peoples rationales for searching for information online, the information selection process and the implications for doctor-patient interactions. Qualitative interviews were conducted by email with 31 health information seekers. Study findings show the importance of the everyday in orientating health information searches and of personal experience in navigating a multiplicity of online sources. Interviewees emphasize the primary role of the doctor-patient relationship for delivering health and medical information, their Internet searches complementing rather than opposing professional expertise. Lee, Y. J., J. Park, et al. (2009). Exploring antecedents of consumer satisfaction and repeated search behavior on e-health information. Journal Of Health Communication 14(2): 160-173. E-health information has become an important resource for people seeking health information. Even though many studies have been conducted to examine the quality of e-health information, only a few studies have explored the effects of the information seekers motivations on the perceived quality of e-health information. There is even less information about repeated searches for e-health information after the users initial experience of e-health information use. Using an online survey of information seekers, 252 e-health information users responses were collected. The research examines the relationship among motivation, perceived quality, satisfaction, and intention to repeat-search e-health information. The results identify motivations to search e-health information and confirm the relationship among motivation, perceived quality dimensions, and satisfaction and intention to repeat searches for e-health information. Robinson, J. D. and J. Turner (2003). Impersonal, interpersonal, and hyperpersonal social support: cancer and older adults. Health Communication 15(2): 227-234. Although cancer occurs throughout the life span, many of the most frequently occurring types of cancer increase as we grow older. In fact, only cardiovascular disease accounts for more deaths in adults 65 years of age and older. One of the ways that cancer patients cope or adapt to their illness is through socially supportive communicative interactions and relationships. Cutrona and Russell (1990) argued that social support is multidimensional and suggested that social support is most effective when the support needs of the individual are consistent with the type of social support being offered by the support provider. From the communicative perspective, the notion of optimal matching between the types of social support desired and the type of social support offered is extended to include the type of relationship between the communicants. In addition, it is argued that computer-mediated social support can be superior to face-to-face social support. This article attempts to identify s ome of the conditions under which this is true. Servellen, V. and G. Marram (2009). Communication skills for the health care professional : concepts, practice, and evidence. Sudbury, Mass, Jones and Bartlett. Hasman, L., Zafron, M. L. (2010). An Analysis of Online Resources for Parents, Siblings, and Other Caregivers of Adults with Intellectual Disabilities. Journal of Consumer Health On the Internet , 33-41.

Analysis of Demian by Hermann Hesse :: Demian Herman Hesse Germany Essays

Analysis of Demian by Hermann Hesse Demian is the story of a boy, Emil Sinclair, and his search for himself. Emil was raised in a good traditional home at the turn of the century in the nation of Germany. His family is very wealthy and they have a reputation as a principled, religious family. As a boy, Sinclair views the world within the walls of his home as representing all that is good, pure, and innocent. But starting at a young age, he feels an inner conflict between his own little world, the "world of light," and the outside world, or "forbidden realm" which represents sin and loneliness. Even though his mother, father, and two sisters remain within the "world of light", he constantly feels attracted to the outside realm. He ends up feeling uncertain between both of his little worlds, and not belonging to either one of them. This struggle between Sinclair’s two worlds is evident when Sinclair is about 10 years old. While playing one day with some fellow schoolmates, Franz Kromer, an older kid, joins them. In an effort to impress the older boy and his schoolmates, Sinclair makes up a story in which he and another unnamed accomplice stole a bag of apples from a fellow neighbor. Although the story is untrue, Kromer threatens Sinclair with exposure if Sinclair does not pay him off. Unable to pay the full amount, Sinclair is forced to become Kromer’s slave, ultimately sending Sinclair into depression and paranoia. Sinclair feels trapped by Kromer, forced to live within the "forbidden realm", which in turn exiles him from the "world of light" because he has defiled himself by lying and committing sinful acts for Kromer. This experience is traumatic for Sinclair and he is often haunted by nightmares, he is unable to eat, and he becomes withdrawn and sullen. His personality alters as he tries to cope with the bondage of his slavery to this lower-class, troublesome kid, but he sees no escape and reluctantly succumbs to what he believes to be his fate. The arrival of a new kid in tow n, Max Demian, is noticed by everyone due to the strange aura that surrounds him and his recently widowed mother. From the start, Sinclair feels a type of fascination for Demian, a confusing feeling filled with both love and hate. "He was in every respect different from all the others, was entirely himself, with a personality all his own which made him noticeable even though he did his best not to be noticed; his manner and bearing was that of a prince disguised among farm boys, taking great pains to appear one of them.

protein domains :: essays research papers

Describe the Nature, Structure, and Function of Domains in Proteins Domains "Within a single subunit [polypeptide chain], contiguous portions of the polypeptide chain frequently fold into compact, local semi-independent units called domains." - Richardson, 1981 In the hierarchial organisation of proteins, domains are found at the highest level of tertiary structure. Since the term was first used by Wetlaufer (1973) a number of definitions exist reflecting author bias, however all of the definitions agree that domains are independently folding compact units. Domains are frequently coded by exons and therefore have specific functionality. Among the many descriptions of protein domains the two most striking and simple are " Protein evolutionary units" and "Basic currency of Proteins". Domains may be considered to be connected units, which are to varying extents independent in terms of their structure, function and folding behaviour. Each domain can be described by its fold. While some proteins consist of a single domain, others consist of several or many. A number of globular protein chains consist of two or three domains appearing as 'lobes'. In other cases the domains may be of very different nature- for example some proteins located in cell membranes have a globular intracellular or extracellular domain distinct from that which spans the membrane. Protein domains occur in large polypeptides, (proteins that have more than 200 residues). These proteins have two or more globular clusters which in turn have domains composed of 100-200 amino acids. Thus many domains are structurally independent units that have the characteristics of small globular proteins. If we examine the detailed structures of many transmembrane proteins, we see that they often have three different domains, two hydrophilic and one hydrophobic .(fig 1&2) A hydrophilic domain (consisting of hydrophilic amino acids) at the N-terminus pokes out in the extracellular medium, a hydrophobic domain in the middle of the amino acid chain, often only 20-30 amino acids long, is threaded through the plasma membrane, and a hydrophilic domain at the C-terminus protrudes into the cytoplasm. The transmembrane domain, because it is made of amino acids having hydrophobic side chains, exists comfortably in the hydrophobic inner layers of the plasma membrane. Because these transmembrane domains anchor many proteins in the lipid bilayer, these proteins are not free-floating and cannot be isolated and purified biochemically without first dissolving away the lipid bilayer with detergents. (Indeed, much of the washing we do in our lives is necessitated by the need to solubilize proteins that are embedded in lipid membranes using detergents!)

Patriotism Essay -- essays research papers

The recent terrorist attacks on the World Trade Center and the Pentagon have caused confusion on the topic of patriotism. The best way to start understanding patriotism is to simply define it. Patriotism is a person’s level of loyalty toward their country. Displays of true patriotism are prominent in times of despair, such as wars and terrorist attacks. However, many people have discrepancies on what displays of patriotism really are. Some people believe that showing patriotism can be accomplished by waving the flag and singing the national anthem. Others believe that a person must be much more involved in a cause to show patriotism. It is true that waving a flag doesn’t accomplish much. Although this action displays good intentions, it can be done with little effort or thought. Patriotism is much more than waving the flag and singing the national anthem. Admittedly, waving the flag and singing the national anthem are not wrong things to do. These actions promote unity and raise moral. However, love for the country can be focused in ways that are much more productive. "Patriotism can no longer be defined by whether you think this is the greatest country in the world" (Gesford, 1). An act of patriotism must accomplish something. Making a personal sacrifice is an example. Donating money or joining the army would certainly benefit the country more than waving a flag. Furthermore, many people have failed to realize how blind their actions are. Patrick Henry's speech t...

Night World : Huntress Chapter 9

No. This can't be happening. Jez had never felt anything like this before, but she knew instinctively that it was dangerous. She was being pulled into Morgead's mind. She could feel it surrounding her, enfolding her, a touch that was light but almost irresistible, that was trying to draw out the most secret part of herself. And the most frightening thing was that Morgead wasn't doing it It was something outside both of them, something that was trying to mix them together like two pools of water being stirred. Jez could feel that Morgead was as startled and astonished as she was. The only difference was that he didn't seem to be resisting the force. He didn't seem terrified and unhappy about it, as Jez was. He seemed†¦ exhilarated and wondering, like somebody skydiving for the first time. That's because he's crazy, Jez thought dizzily. He loves danger and he enjoys courting death- I enjoy you, a voice said in her mind. Morgead's voice. Soft as a whisper, a feather-touch that shook Jez to her soul. It had been so long since she'd heard that voice. And he had heard her. Sharing blood made even humans telepathic. Jez hadn't been able to talk mentally since- She managed to cut the thought off as panic surged through her. While one part of her mind gabbled desperately, â€Å"He's here, he's here, he's inside, what are we going to do now?† another part threw up a smokescreen, flooding her thoughts with visions of mist and clouds. There was something like a swift gasp from Morgead. Jez. don't. Don't hide from me- You're not allowed here, she snapped back, this time directing the thought straight at him. Go away! I can't. For just a moment his mental voice sounded confused and scared. She hadn't realized Morgead could be confused and scared. I'm not doing this. It's just-happening. But it shouldn't be happening, Jez thought, and she didn't know whether she was talking to him or just to herself. She was beginning to shake. She couldn't resist the pull that was trying to bring her soul to the surface and intermingle it with Morgead's-she couldn't. It was stronger than anything she'd ever experienced. But she knew that if she gave in, she was dead. Don't be afraid. Don't, Morgead said in a voice she had never heard from him before. A voice of desperate gentleness. His mind was trying to wrap around hers protectively, like dark wings shielding her, touching her softly. Jez felt her insides turn to water. No. No†¦ Yes, Morgead's voice whispered. She had to stop this-now. She had to break the contact. But although Jez could still feel her physical body, she seemed powerless to control it. She could sense Morgead's arms supporting her and his lips on her throat and she knew that he was still drinking. But she couldn't so much as move a finger to push him away. The muscles that she'd trained so ruthlessly to obey her under any circumstances were betraying her now. She had to try another way. This shouldn't be happening, she told Morgead, putting all the energy of her terror behind the thought. I know. But that's because you're fighting it. We should be somewhere else by now. Jez was exasperated. Where else? I don't know, he said, and she could feel a tinge of sadness in his thought. Some place-deeper. Where we'd really be together. But you won't open your mind†¦. Morgead, what are you talking about? What do you think is going on? He seemed genuinely surprised. Don't you know? It's the soulmate principle. Jez felt the floor drop away beneath her. No. That's not possible. That can't be. She wasn't talking to Morgead anymore; she was desperately trying to convince herself. I'm not soulmates with Morgead. I can't be. We hate each other †¦ he hates me †¦ all we ever do is fight. . . He's impossible and dangerous and hotheaded and stubborn†¦ he's crazy†¦ he's angry and hostile . . . he's frustrating and infuriating and he loves to make me miserable . .. And I don't even believe in soulmates. And even if I did, I wouldn't believe it could happen like this, just bang, out of the blue, like getting hit by a train when you're not looking, without any warning or even any attraction to the person beforehand†¦. But the very hysteria of her own thoughts was a bad sign. Anything that could tear away her self-control like this was powerful almost beyond imagination. And she could still feel it pulling at her, trying to strip off the layers of cloud she was hiding behind. It wanted Morgead to see her as she truly was. And it was trying to show her Morgead. Flashes of his Me, of himself. Glimpses that hit her and seemed to cut cleanly through her, leaving her gasping with their intensity. A little boy with a mop of tousled dark hair and eyes like emerald, watching his mother walk out the door with some man-again. Going to play alone in the darkness, amusing himself. And then meeting a little redheaded girl, a girl with silvery-blue eyes and a flashing smile. And not being alone anymore. And walking on fences with her in the cool night air, chasing small animals, falling and giggling†¦. A slightly older boy with longer hair that fell around his face, uncared-for. Watching his mother walk out one last time, never to come back. Hunting for food, sleeping in an empty house that got messier and messier. Learning to care for himself. Training himself. Getting harder, in mind and body, seeing a sullen expression when he looked in the mirror†¦ A boy even older watching humans, who were weak and silly and short-lived, but who had all the things he didn't have. Family, security, food every night. Watching the Night People, the elders, who felt no responsibility to help an abandoned vampire child†¦. I never knew, Jez thought. She still felt dizzy, as if she couldn't get enough air. The images were dazzling in their clarity and they tore at her heart. A boy who started a gang to create a family, and who went first to the little girl with red hair. The two of them grinning wickedly, running wild in the streets, finding others. Collecting kids the adults couldn't control or wouldn't miss. Walking around the worst parts of town, unafraid-because they had one another now. The images were coming faster, and Jez could hardly keep up with them. Dashing through the metal scrap yard†¦ with Jez †¦ Hiding under a fish-smelling wharf†¦ from Jez†¦ His first big kill, a stag in the hills of San Rafael.. . and Jez there to share the hot blood that warmed and intoxicated and brought life all at once. Fear and happiness and anger and arguments, hurt and sadness and exasperation-but always with Jez interwoven into the fabric. She was always there in his memories, fire-colored hair streaming behind her, heavy-lashed eyes snapping with challenge and excitement. She was everything bright and eager and brave and honest. She was haloed with flame. I didn't know†¦ how could I know? How could I realize I meant so much to him†¦ ? And who would have thought it would mean so much to her when she found out? She was stunned, overcome-but something inside her was singing, too. She was happy about it. She could feel something bubbling up that she hadn't even realized was there; a wild and heady delight that seemed to shoot out to the palms of her hands and the soles of her feet. Morgead, she whispered with her mind. She could sense him, but for once he didn't answer. She felt his sudden fear, his own desire to run and hide. He hadn't meant to show her these things. They were being forced out of him by the same power that was dragging at Jez. I'm sorry. I didn't mean to look, she thought to him. I'll go away†¦. No. Suddenly he wasn't hiding anymore. No, I don't want you to go. I want you to stay. Jez felt herself flow toward him, helplessly. The truth was that she didn't know if she could turn away even if he'd wanted her to. She could feel his mind touching hers-she could taste the very essence of his soul. And it made her tremble. This was like nothing she'd ever felt before. It was so strange†¦ but so wonderful. A pleasure that she couldn't have dreamed of. To be this close, and to be getting closer, like fire and bright darkness merging †¦ To feel her mind opening to him†¦ And then the distant echo of fear, like an animal screaming a warning. Are you insane? This is Morgead. Let him see your soul†¦ pry open your innermost secrets†¦ and you won't live long enough to regret it. He'll tear your throat out the instant he finds out†¦ Jez flinched wildly from the voice. She didn't want to resist the pull to Morgead any longer. But fear was shivering through her, poisoning the warmth and closeness, freezing the edges of her mind. And she knew that the voice was the only rationality left in her. Do you want to die? it asked her point-blank. Jez, Morgead was saying quietly. What's wrong? Why won't you let it happen? Not just you dying, the voice said. All those others. Claire and Aunt Nan and Uncle Jim and Ricky. Hugh†¦ Something white-hot flickered through her. Hugh. Whom she loved. Who couldn't fight for himself. She hadn't even thought of him since she'd entered Morgead's mind-and that terrified her. How could she have forgotten him? For the last year Hugh had represented everything good to her. He'd awakened feelings in her that she'd never had before. And he was the one person she would never betray. Jez, Morgead said. Jez did the only thing she could think of. She threw an image at him, a picture to stir his memories. A picture of her walking out, leaving the gang, leaving him. It wasn't a real picture, of course. It was a symbol. It was bait. And she felt it hit Morgead's mind and clash there, and strike memories that flew like sparks. The first meeting of the gang with her not there. Questions. Puzzlement. All of them searching for her, trying to find a hint of her unique Power signature on the streets. At first laughing as they called for her, making it a game, then the laughter turning into annoyance as she stayed missing. Then annoyance turning into worry. Her uncle Bracken's house. The gang crowded on the doorstep with Morgead in front. Uncle Bracken looking lost and sad. â€Å"I don't know where she is. She just-disappeared.† And worry turning into gut-wrenching fear. Fear and anger and sorrow and betrayal. If she wasn't dead, then she'd abandoned him. Just like everyone else. Just like his mother. And that grief and fury building, both perfectly balanced because Morgead didn't know which was the truth. But always with the knowledge, either way, that the world was cold because she was gone. And then†¦ her appearing in his room today. Obviously alive. Insultingly healthy. And unforgivably casual as she told him he would never know why she'd left. Jez felt Morgead's outrage swelling up, a dark wave inside him, a coldness that felt no mercy for anyone and only wanted to hurt and kill. It was filling him, sweeping everything else away. Just being in contact with it started her heart pounding and shortened her breath. Its raw violence was terrifying. You left me! he snarled at her, three syllables with a world of bitterness behind them. I had to. And I'll never tell you why. Jez could feel her own eyes stinging; she supposed he could sense how it hurt her to say that. But it was the only thing that would work. The pull between them was weakening, being smashed away by his anger. You're a traitor, he said. And the image behind it was that of everyone who'd ever betrayed a friend or a lover or a cause for the most selfish of reasons. Every betrayer from the history of the human world or the Night World. That was what Morgead thought of her. I don't care what you think, she said. You never cared, he shot back. I know that now. I don't know why I ever thought differently. The force that had been trying to drag them together had thinned to a silver thread of connection. And that was good-it was necessary, Jez told herself. She made an effort and felt herself slide away from Morgead's mind, and then further, and then further. You'd better not forget it again, she said. It was easier to be nasty when she couldn't feel his reactions. It might be bad for your health. Don't worry, he told her briefly. I can take care of myself. And you'd better believe I'll never forget. The thread was so fine and taut that Jez could hardly sense it now. She felt an odd lurch inside her, a pleading, but she knew what needed to be done. I do what I want to, for my own reasons, she said. And nobody questions me. I'm leader, remember? Snap! It was a physical sensation, the feeling of breaking away, as Morgead was carried off on a wave of his own black anger. He was retreating from her so fast that it made her dizzy†¦. And then her eyes were open and she was in her own body. Jez blinked, trying to focus on the room. She was looking up at the ceiling, and everything was too bright and too large and too fuzzy. Morgead's arms were around her and her throat was arched back, still exposed. Every nerve was quivering. Then suddenly the arms around her let go and she fell. She landed on her back, still blinking, trying to gather herself and figure out which muscles moved what. Her throat stung, and she could feel dampness there. She was giddy. â€Å"What's wrong with you? Get up and get out,† Morgead snarled. Jez focused on him. He looked very tall from her upside-down vantage point. His green eyes were as cold as chips of gemstone. Then she realized what was wrong. â€Å"You took too much blood, you jerk.† She tried to put her usual acidity into the words, to cover up her weakness. â€Å"It was just supposed to be a ritual thing, but you lost control. I should've known you would.† Something flickered in Morgead's eyes, but then his mouth hardened. â€Å"Tough,† he said shortly. â€Å"You shouldn't have given me the chance.† â€Å"I won't make the same mistake again!† She struggled to a sitting position, trying not to show the effort it cost her. The problem-again-was that she wasn't a vampire. She couldn't recover as quickly from loss of blood†¦ but Morgead didn't know that. Not that he'd care, anyway. Part of her winced at that, tried to argue, but Jez brushed it aside. She needed all her strength and every wall she could build if she was going to get past what had happened. It shouldn't have happened, whatever it had been. It had been some horrible mistake, and she was lucky to have gotten away with her life. And from now on, the only thing to do was try to forget it. â€Å"I probably should tell you why I'm here,† she said, and got to her feet without a discernable wobble. ‘I forgot to mention it before.† â€Å"Why you came back? I don't even want to know.† He only wanted her to leave; she could tell that from his posture, from the tense way he was pacing. â€Å"You will when I tell you.† She didn't have the energy to yell at him the way she wanted. She couldn't afford the luxury of going with her emotions. â€Å"Why do you always think you know what I want?† he snapped, his back to her. â€Å"Okay. Be like that. You probably wouldn't appreciate the chance anyway.† Morgead whirled. He glared at her in a way that meant he could think of too many nasty things to say to settle on one. Finally he just said almost inaudibly, â€Å"What chance?† â€Å"I didn't come back just to take over the gang. I want to do things with it. I want to make us more powerful.† In the old days the idea would have made him grin, put a wicked sparkle in his eyes. They'd always agreed on power, if nothing else. Now he just stood there. He stared at her. His expression changed slowly from cold fury to suspicion to dawning insight. His green eyes narrowed, then widened. He let out his breath. And then he threw back his head and laughed and laughed and laughed. Jez said nothing, just watched him, inconspicuously testing her balance and feeling relieved that she could stand without fainting. At last, though, she couldn't stand the sound of that laughing anymore. There was very little humor in it. â€Å"Want to share the joke?† ‘It's just †¦ of course. I should have known. Maybe I did know, underneath.† He was still chuckling, but it was a vicious noise, and his eyes were distant and full of something like hatred. Maybe self-hatred. Certainly bitterness. Jez felt a chill. â€Å"There's only one thing that could have brought you back. And I should have realized that from the instant you turned up. It wasn't concern for anybody here; it's got nothing to do with the gang.† He looked her straight in the face, his lips curved in a perfect, malevolent smile. He had never been more handsome, or more cold. â€Å"I know what it is, Jez Redfern. I know exactly why you're here today.†

Translator As My Dream Job Essay

Ever since I began studying English, I have always wanted to become a translator, translating Chinese into English so that people in other countries can enjoy Chinese poems and stories. Becoming a translator isn’t easy. It takes great patience and perseverance/ (Needless to say heartfelt effort and willing persistence is absolutely needed./ It is a step by step progress that involves confidence, patience and hard work.) Firstly, as a middle school student, I must improve my reading comprehension in both languages so that I can choose the appropriate words when I am translating something. Secondly, in order to become good enough to be a translator, I must learn and use effective learning strategies. I’m still only a middle school student, so I have a long way to go. I hope that I will be able to go to college and become a real translator some day. Ã¥  ¦Ã¤ ¸â‚¬Ã§ ¯â€¡Ã¯ ¼Å¡My dream is to become a successful doctor, helping those sick people and saving their lives. I hope everyone can have an opportunity to receive excellent treatments for their illnesses without having to pay much or just enjoy them free. Of course, I know to achieve my dream , there is a long way to go. I need enough knowledge and experience, so working hard in school will promote me to be a professional doctor. Now everything I do is close to my dream. I feel life is filled with hope and is colorful, and I have enough confidence to realize my dream. Beginning: My dream is to become a __________, +V-ing. ââ€"†My dream is to become a kindergarten teacher, teaching, talking and playing with my dear children. ââ€"†My dream is to become a professional photographer, showing people a different point of view and helping them find a new world in a single photo. Reason: There are several reasons. ââ€"†a kindergarten teacher –I can be myself by opening up my heart, wearing a sincere smile and maintaining a young, optimistic and energetic attitude to life. What’s more, I want to try to ensure that our children experience a memorable childhood by playing musical instruments, painting, singing, swimming and etc. The most important of all, I plan to create a good  circumstance in the kindergarten that every kid can seek out their own hobbies and have an interesting childhood to remember. How: Of course, I know to achieve my dream , there is a long way to go. ââ€"†To reach my dream I will take photography classes in summer and take a photography course in school. The only way to realize my dream is just do it! have enough confidence in yourself Ending: Once I become a doctor, the world is waiting for me to make a difference. With my persistent passion and endeavor, I am sure that I can climb over this mountain, no matter how high or tough it is. My enthusiasm and persistence can motivate me to pursue my dream. Now it’s the time! I always feel fortunate that I got through an unforgettable childhood, for I was never forced to learn what I was reluctant to learn and for I had the opportunity to go to various parks almost every week, going close to nature or making greetings to animals and plants.

Beer Game Analysis Essay

* Introduction: The beer game is a simulation first developed at the Massachusetts Institute of Technology’s Sloan School of Management in the 1960s. This game was made in other to experiment how real organisations functions, where the consequences of every decisions play out as clearly as possible in the game as they would in a real organisation (Senge, 1990). Narayanan Arunachalam (2006) described the game as a popular classroom exercise for business schools conceived at MIT with the primary purpose of demonstrating industrial dynamics. The beer game is a â€Å"laboratory replica† of a real organisational setting, helps to highlight the possible disabilities and their causes of an organisation. The beer game however in this case was created to fail and highlight possible problems which an organisation may face in its supply chain which is the bullwhip effect. The game includes four players which include the retailer, the wholesaler, the distributor and the factory which is in an upli nk setting. After playing the game, below we will be giving a detailed report of the events that took place at the course of the game. * Data analysis: The objective of the beer game is to minimize the total cost for everyone in the supply chain by maintaining low stocks and managing to deliver all orders (http://supplychain.mit.edu/games/beer-game, 2011). However, the game was created to fail and below is a summary of events that took place during the game. Figure 1: Inventory/Backorder of the supply chain During the course of playing the game, we followed the zero strategy which stated that â€Å"place zero orders upstream when your individual inventory is higher than demand†. This rule was largely what shaped the game and influenced the results in terms of inventory and backorders. The retailer had a considerable good start in the game with a good record in inventories of 12 units till week 5 when demand rose from customers and this caused the inventory rate to fall. In week 6, due to no shipments and the bullwhip effect, the retailer started having back orders from the customers. Although the demand stayed the same from week 6, the retailer continued to experience  backorders till week 21 when the wholesaler sent a lot of supplies at once; this made the inventories to rise to a peak of 113 units in week 24. The wholesaler started with an inventory of 12 units which remained the same in week 2. However, due to incoming shipments from the distributor and a lack of demand from the retailer, the inventory rose to 16 units in week three and 20 units in week 4 and remained the same till week 6. Due to an increase in demand from the retailer and a lack of shipments from the distributor, the inventories fell to 6 units and in week 7 and at week 8, the wholesaler was having back orders. Backorders keep reoccurring and fluctuating until week 21 when it rose to 16 units of inventory and reached a peak of 136 units in week 25. The distributor during the game had the same inventory rate for the first two weeks. The distributor maintained similar inventory rates till week 9 when the distributor started recording backorders this was due to the inability of the distributor to meet the orders of the wholesaler. The distributor continued to experience fluctuations in backorders until week 25 when it got a lot of supplies from the factory the inventories at the end of this week was at 40. The factory had started the game with an inventory of 12 units which remained the same till week 10. This was largely due to a lack of huge demands from the distributor. The factory however started experiencing backorders at week11. Backorder rates kept fluctuating during the weeks due to the inability of the factory to meet the needs of the factory on time. At week 25, the factory got a huge sum of supplies from the brewery which made its inventory to reach a peak of units. The high rate of back orders was caused by long lead times, the bullwhip effect and the effects of the zero strategy. This made backorders to be on the rise for all the supply chain operators. Increase in demand also played a great role in causing the high number of backorders which in turn made the total cost to rise at a higher pace th an it should. Figure 2: Order chart Above is a chart showing the order levels of the Retailer, wholesaler, distributor, factory and customer. At the course of the game, due to the zero strategy, all supply chain operators had to make zero orders from week one to week 4, because demand was less than the inventory. The customer  demand remained the same at 4 units until week 5. In week 5, demand from the retailer’s order rate had increased from zero to 16 while demand rose to 8 units compared to previous weeks. The orders of the wholesaler, distributor and factory remained zero in this week because they had high inventories. The decrease in inventories of the retailer resulted in the increase in order rates which was caused by a decrease in shipment which is a bullwhip effect. By week 11, all the supply chain operators had increased their order rate because their inventory levels were down. And back orders followed alongside changes in order changes which are all caused by the bullwhip effect. In week 21, the bullwhip effect were decreased which resulted to increased inventories and the zero rule coming in. * Issues that you encountered using the zero strategy: * Increase in Backorders: The biggest challenge we faced during the beer game was the challenge of constantly increasing backorders which can be seen in figure1. The retailer had a peak backorder rate of 49, the wholesaler 90, the distributor 85 and the factory 72 backorders. Backorder means a distribution term that refers to the status of items on a purchase order in the event that some or the entire inventory required to fulfill the order is insufficient to satisfy demand leading to a waiting period for the organisation to meet this demand (Donovan, 2010). After using the zero strategy for a few weeks, we found the backorder like a chain reaction star from retailer up to the factory. * Zero inventory and Safety stock: We know that in the real business, zero inventories and stock means that the company’s ability of resisting the risk of backorders and shortage of supply is reduced. But this is the case in the beer game where we went on with zero inventory and safety stock for weeks. This showed that the company was incompetent in meeting its own standards. * High rise of cost: Cost control is very important for a company, high cost operation is unacceptable. During the beer game, due to the high cost of back orders, we were running on an outrageous cost per week. This was either due to enormous  inventory or massive backorders. The cost of the backorders $1.00 and inventory cost $0.60. After we finish this game, we found that the cost of each supply chain operator was high and a total cost of $2, 862. At the initial stage, the increase in cost was little and similar when back orders rose, the cost became tremendous. * Delay in shipment (Long lead time): During the game, it took two weeks for the retailer to get supplies from the wholesaler and twice as long if the wholesaler has not enough resources for the retailer. That means that it took two weeks to receive from the wholesaler, when the wholesaler is out of stock, it takes four weeks, and when the distributor is out of stock it takes six weeks for the distributor to get stock from the factory and finally, when the factory is out of stock, it takes seven weeks for the retailer to receive supplies. This shipment delay makes it difficult to meet customer demands and causes high cost due to backorders. * Lack of communication: During the beer game there was no communication of any sort between the supply chain operators and this led to so many misjudgements. The lack of communication led to the bullwhip effect which cost us a lot by resulting in back orders, and high costs. * Challenges encountered in beer game: * Bullwhip Effect: The â€Å"bullwhip† effect was coined in by Proctor and Gamble (P&G) when the company experienced extensive demand amplification for their diaper products (Lee et .al, 1997). The bullwhip effect is a phenomenon in the supply chain whereby unpredictable elements introduced by human behaviour in the lower part of the chain becomes more pronounced the higher up the chain they move (Baugher, 2012). By synchronizing the supply chain the bullwhip effect can be eliminated. The bullwhip effect describes how inaccurate information, and a disconnection between production and real-time supply chain information result in loss of revenue bad customer service, high inventory levels and unrealised profits (Agarwal, 2009). With reference to figure 1 above, we can observe that the bullwhip effect did occur during the beer game  simulation. An example of such a situation is in week 5 when the consumer demand increased from 4 units to 8 units. The retailer then made an order of 16 units upstream in week 5, when the wholesaler got the figures the wholesaler then made an order of 20 units in week 7. This continued with the distributor, who ordered 25 units upstream in week 9, the reaction of the factory was similar with an order of 26 units in week 11. This shows a spike in demand upstream as illustrated in figure 3. The major cause of the bullwhip effect was the increase in consumer demand in week 5 and 6. Which later came to a normal state in week 7 at 8 units as illustrated in figure 2? The individual demand forecasts from the supply chain operators also caused the bullwhip effect. Lack of communication is also very common when the supply chain operators may not provide sufficient or accurate information up the supply chain on the subject of current market conditions causing improper levels of inventory (Coyle et.al, 2003). This was the case during the beer game which can be seen that with time, the demand was interpreted differently as it went upstream. This the entire supply chain faced backorders due to the bullwhip effect from week 6 onwards even though the demand remained the same from week 8 onwards. The implications of the bullwhip effect includes excess inventories which was the case at the closing weeks of the game, problems with quality, increased raw materials costs, overtime expenses, increased inventory costs, increased backorder costs and increased shipping costs (Bowersox, D.J, 2007). * Long lead time: Lead time delay occurs when the time it takes to obtain, make and deliver the finished goods to a customer takes longer than the time the customer is prepared to wait for it to reach them (Fawcett et.al, 1992). During the beer game, it takes 2weeks for the wholesaler to get information from the retailer and vice versa. It takes the distributor two weeks to get information from the wholesaler and it takes two weeks for the wholesaler to get information from the distributor. It also takes two weeks for the factory to get information from the distributor and two weeks for the distributor to get supplies from the factory. It takes the brewery one week to get information from the factory and one week for the factory to get information from the brewery. So like it was experienced in the beer game,  when all the supply chain operators are dried out, doing the math, it takes seven weeks for supplies to go from the brewery down to the consumer, and six weeks for information to go from the retailer to the factory. The longer the lead time, it creates negative impact on the firm as it reduces the customer’s responsiveness and reactions (Stock, J.R and Lambert, D.S, 2001). * Zero strategy: The zero strategy which is a rule for playing the game clearly states that we as the operators place zero orders uplink if demand is less than inventory. This went along way to cause a lot of delays in shipments because of long lead times. This is because when the inventory of the retailer as seen in figure 1 becomes less than demand, it took 5 weeks for the factory to have such an effect. This made the lead time even longer and caused the bullwhip effect as well as enormous back orders. * Neglect orders to reduce inventory: During the course of the game, we had to neglect backorders in order to reduce inventory and save costs. This can be seen in figure 3 below where the retailer did not dramatically increase demand to meet back orders but did this on a gradual basis in order to reduce inventory and holding cost. However when the supplies finally came, the effects were just as bad with inventory rates skyrocketing overnight. Figure 3: Inventory and Demand of retailer * Ways to improve the zero strategy: * Improve communication: By improving communication levels among the supply chain operators will help to solve the problem of assumptions, inappropriate decisions and reduce the bullwhip effect. In both actual supply chains and supply chain simulation, we can cut supply chain fluctuations by 80% by cutting order-to-delivery time by half (Simchi et.al, 2003). Improvement in communication will help to improve the efficiency of the system by eliminating assumptions and stimulating a synchronized supply chain which will help in getting all the partners to operate in a way that is mutually supportive, corporative and transparent (Gà ©rard P. Cacho et al.) * Point of Sale (POS) system: Point of Sale system is a means or can be referred to as a system which is meant to deal with the sales of goods. Point of sale system is software that works with hardware in order to inspect and monitor sales in order to give accurate demand and sales information (http://www.gofrugal.com/pos/ point-of-sale.html?gclid=CPyHobrW-q4CFQ8b6wodkDXwwg,2004). By implementing this system, the company can be able to get accurate demand which will help the company in eliminating sudden demand spikes like seen in the beer game. An example of a company which uses such a system is Wal-Mart and the system works well for the company helping to monitor all sales and demand, reduce the risk of inventory shrinkage, manage special demands, maintain control, improve efficiency and help the company make timely and accurate reports (http://www.carolinabarcode. com/run-my-store-a-36.html, 2012). * Just in time inventory system: Just in time (JIT) also known as just in time inventory system manages the inventory and lessens the costs of inventory control and the cost of maintaining the inventory of a business. This helps the company to reduce a substantial amount of its inventories, reduce ordering and save warehousing costs (Bowersox, D.J, 2007). A real life example of a company using the Just in time inventory system is Dell computer corporation which uses the just –in –time system so that an order for a customized personal computer that comes in over the internet at 9am can be delivered by truck to the customer by 9pm. This system allows dell to save costs and with this, the company under prices its products compared to its rivals by about 10% to 15% (McWilliams, 1997)(Source: Gray McWilliams, â€Å"Whirlwind on the web, â€Å"Business Week, April 7, 1997.). This system would lead to more efficiency of the bear game eliminating backorders and keeping just enough stock for the company to produce when needed. This strategy will by many supply chain operators such as the distributor and the wholesaler leaving just the factory and the retailer making products available quickly and almost eliminating the bullwhip effect. * Push and Pull Boundary: The push boundary process is a forecast and execution driven in anticipation for demand, while the pull process is demand driven and is initiated in response to real demand (Chopra and Meindl, 2001). The present trend around the world is a swing from a push system to a pull system this is because the pull system helps in reducing inventory levels. Push and pull boundary occurs when the demand intersects expectation of future demand. Pull systems are based on real demands and production and manufacturing of goods done in relationship with the demands of the consumers (Bowersox, D.J, 2007). Figure 3: Push/pull boundary in Dell’s supply chain The above diagram shows the push and pull boundary of Dell’s supply chain. The company combines both push and pulls boundary systems in running its operations. The company by-passes a lot of areas in the supply chain by manufacturing and selling directly to its customers. The process starts with consumer ordering and then the manufacturing cycle which are known as pull boundary systems. The inventory of the company will be stocked up following the demand of customers in order for the product to be made. All the processes included in the procurement of a product is implemented by Dell and this is regarded as a push approach primarily because it reacts to future demands effectively making products available in time and keeping low inventories. This system will be of great help to the beer game helping in making raw materials readily available for production and keeping inventories and costs low. * Eliminate gaming in shortage situations: During the beer game, the gaming shortage situation was experienced when there was a shortage in raw materials and inventories for the manufacturing of these products. When shortages occur, instead of allocating products based on orders, it is allocated in a proportion to past sales record. This will make customers have no need to exaggerate their demands because it will cause them negative results. General motors’ has used this method for a long time in the allocation of its supply. This will help to make the beer game have more reliable demand data. * Continuous system (fixed –order-quantity): In the beer game, order time is the same which is once a week. This makes it easier for the retailers to make quick orders for products required. However, the quantity of the product differs and it would be easier if the demand rate was fixed with adjustments made to make the order rate cater for inventory, buffer stock and demand. This will go a long way in making things easier and decreasing the bullwhip effect which can be seen to be predominant in the game. * Adopt the Vendor Managed Inventory Strategy: The vendor managed inventory strategy is a strategy which manages the quantity of goods produced by a manufacturer allowing the manufacturer to decide the quantity to keep and how much to ship to the retailer. This is a strategic move for manufacturers in order for them to be able to increase profitability by eliminating stock while improving on sales and overall performance. * Avoid multiple demand forecast updates: As can be noted in the beer game, the bullwhip effect causes the demand forecast to be multiplied as it goes uplink. Instead, making same orders from downstream been the retailer to the supplier to be the same will make things much easier eliminating high inventories and the bullwhip effect. * Reasons for Changes made to the Zero Strategy: The zero strategy is considered as a bad strategy due to its failure during the simulation test. While we obeyed the zero rule of the zero strategy while playing the game, we noticed that the game started to fail with a dramatic fall in inventory rate, lack of buffer stock, increase in backorders and a rise in the total operations cost. This led to the total failure of the game because the zero strategy did not allow us to meet the needs of consumers because of too many uplinks in the supply chain and long lead time. The bullwhip effect also posed a great disadvantage to the strategy because it contributed greatly to the failure of the game. * Impact on the outcome of the game: * Decrease in cost as a result of little inventories and no backorders. * Elimination of some supply chain operators which will reduce lead time and results in quick flow of information and supplies. * Decrease or eliminate the bullwhip effect. * Decrease lead times and make delivery quicker. * Have safety stock for risky situations. * Conclusion: Having conducted the above analysis on the zero strategy, it is important that I stress that the bullwhip effect can take a high toll on a company with reference to the game. The game however was a tremendous failure with poor results which includes increase in backorder rates, lack of inventories, rise in cost and long lead time. These issues can however be overcome by using the POS system, just in time inventory system (JIT), improve communication among supply chain operators and the push and pull boundary system. With example of success from companies that have tried these systems and its success in the beer game, I think these changes will go a long way in making the beer game simulation a success.